As with any new product, I immediately feel the benefits on my hair. Softer, lighter, smoother. I'm looking forward to seeing the long term benefits. As with most organic shampoos, there isn't much 'suds' when washing my hair. Realistically I don't need to use a lot of shampoo, but I'm finding that because I have a lot of hair, I need to use more shampoo just to cover my head. However, I'm left with the incredible aloe scent that makes up this Glycogen Protein Balancing Shampoo & Conditioner. It reminds me of the warm summer days that are 6 months away.